Here's the real question: why is Santa still fat after all these years? This guy's work is mostly seasonal.. you're telling me he can't hop on a treadmill in his off time? Ask yourself this, comrades. Do we really want to send the message to our french fry gorging children that being fat is still acceptable in 2014? Attached is a working prototype of what the new Santa should look like.
This change will have the dual benefit of taking away seasonal work from fat bearded men everywhere and opening up the opportunity to update Mrs. Clause while we're at it.